MIST

For our partnership with MIST, we set out to target the growing subcultures of music and streetwear. The cool, dark, and smokey design language is inspired by urban culture and high fashion, utilizing a striking color palette inspired by city street lights with moody film photography to enhance the brand's nonchalant attitude.

We created industrial typefaces, a pair of distinctive interchangeable symbols, and a set of packaging designs that stand apart from their competitors. Our minimalist design approach solidifies MIST as the cool kids on the block, providing style and substance in a sector oversaturated with uninspired designs.